Author: Alan Ranger VP of Marketing Cognigy
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The New Proactive CX: Generative AI Meets Customer Service
Generative AI (GenAI) is reshaping customer engagement in ways previously unimaginable. While it’s still early in its adoption, measurable business results are already being seen. According to a study by McKinsey, AI-driven customer engagement strategies have the potential to increase business revenues by up to 30% by 2025. This shift from reactive, human-centered strategies to