Author: Elizabeth Maxson Chief Marketing Officer Contentful
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AI-Powered Personalization: Balancing Automation and Human Creativity in the Digital Age
Personalization has become the cornerstone of all online experiences. At the heart of every great marketing campaign is human connection. Even in our chronically online world, consumers (perhaps more than ever) expect to be known on an individual level. Whether it’s social media feeds or the brands they buy from, audiences anticipate content tailored to