Author: Martin Lewit Senior VP of Corporate Development at Nisum
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Retailers, Learn These 4 Lessons Before Making Your 2025 GenAI Investments
Forrester predicts one in five US and EMEA retailers will launch customer-facing GenAI applications in 2025. Enhanced product search, personalized recommendations, and improved category navigation are top use cases. So why did automated interactions cause the US’s customer experience score to decline by 5% in 2023—the lowest since 2015—and what can retailers learn from this