Author: Matt Elsley CEO and Co-Founder of Qsic
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Harnessing AI to Boost The Adoption of In-Store Retail Media
Retail media is one of the fastest-growing advertising channels that helps brands reach shoppers right at the point of purchase with highly relevant ads, and in turn, retailers can leverage the channel as a new revenue stream. Retailers have mastered the channel online, but extending it into their in-store experience has come with challenges. However